10 Tips for Effective Business Videos

Ensuring your clients happiness is a solid way of building a Boston video production. If you manage to make a handful of clients happy they are likely to come back again for updating and duplicating older videos, producing a new Boston production video and spreading the word about you will eventually add tens of thousands of dollars to your annual income.

Here are some very effective tips to follow for your successful video production Boston

1. Make a plan

In video this plan is called the script. It is a complete blueprint for the production and editing of the video. It describes every visual and audio element just as an architect’s plans specify every detail of a building. Great buildings, movies and videos are all made on paper first. So whether you hire a script writer or do it yourself, take the time to get the script right before you spend any time or money producing a video. The length of your video is another element that is determined in the script. In marketing videos, shorter is better so try to keep it lower than 2 or 3 minutes. Your video should be clear, concise, and compelling. Save more detailed information for a web page or printed fact sheet.

2. Know your audience

For example- A training video that is meant for employees only should be vastly different than a video that is meant to be shared on social media. You need to be crystal clear about who you are aiming the video towards. These precautions need to taken from the very beginning.

3. Plan where to distribute it even before producing the Boston video production

Plan on uploading it to the client’s YouTube, Facebook, Vimeo and other social accounts. Embed the video in the client’s website. A Boston video production can also be shown at trade shows as an “endless loop” and used in one-on-one meetings. Link to the video in newsletters, press releases, email signatures and articles. A widely distributed video helps both you and your client. If international distribution is a possibility, it’s a lot easier and cheaper to produce a foreign language version if the English version uses an off-camera narrator and text testimonials rather than people who speak on-camera.

4. Take influence for other successful video productions on the same category

This obviously does not mean you commit copyright infringement; you can adapt their styles and techniques but add your own twist at the same time. One successful technique that is easily adapted to the low-budget video is the series of short testimonials. Rather than hiring actors, ask satisfied customers why they like the company.

5. If you’re clients business has attention grasping pictures, use them

Many famous Boston video productions are known to be produced only from still pictures. Remember that a photo can be visible on the screen only for a few seconds.

6. Learn to research and use keywords for Search Engine Optimization

This holds so much value in promoting a Boston video production, Google Adwords and Bing Ads allow you to try sample advertising campaigns for particular keywords without spending money. Using the best keywords in the title, tags, descriptions, and other metadata fields of a video will make an enormous difference in how search engines find the video. Nearly as important as the keywords is the thumbnail which represents the video.

7. Don’t forget about the CLOSE UPS!

On a smaller screen like smart phones and tablets wide shots are more compelling. Close-ups are also a lot easier and cheaper to light arrange and shoot.

8. Like a good script good editing makes a vast difference

Keep the show moving and always directed to the most important viewer – your client’s clients. Ruthlessly eliminate anything that’s weak. Remember, shorter marketing videos are generally better than longer ones. Keep your client involved in the editing process just as you do in the scripting process. A professional narrator and just-the-right music are essential.

9. Consider motion graphics and animations

These two things can add a lot to your Boston video production, but is expensive to produce. So in case you’re on a tight budget concentrate on telling stories that addresses your target audience.

10. Let the press know about your Boston video production

Think of a compelling heading and send it to every local journalist in town with a well written press release about the Boston video production you just created. Send them a link to the video and offer them a DVD. Be sure to include information about your client. The story is about the client. This will help your business and your client’s.